A domain name serves as the caption of a business and it is the starting point of any business. Anyone looking to create a web presence needs to register a domain name, first, as it is akin to the logo or name of your brand. Hence it is critical that a good amount of time and effort goes into it to ensure that it conveys the right image that your business deserves. Selecting the right domain name for your business website is as important as choosing the right business logo and name for your business. Hence, securing a good domain name is essential part of your website building plan and a few useful tips can go a long way in making the choice a lot easier.
Choose something that is easy to remember
Get your website domain name registered as something that people will easily remember. It would also convey the main objectives and things that you intend to do with the website. An unwise choice of a domain name can give people wrong ideas and bounce back visitors.
Avoid delays in registering the domain name
In every few seconds, a website is launched and a domain name is registered. The heightened competition in the web space for securing good domain names leaves no scope for delays. It would be a costly mistake on your part if you give in to laziness when registering a good domain name as they are often on a first-come, first served basis. Procrastinating the critical task would only result in someone else getting the first choice name.
Opt for a short and simple domain name
If you want your domain name to be remembered easily by people and gain on popularity scorecard then choose something that exceeds no more than the maximum length of two or three words. Analysis about probability on success of a domain name shows that people are less likely to go in for websites that have complex domain names. A short domain name is easy to recall, can be easily and correctly spelt and moreover is also passed on by people most frequently.
Choose correctly between .com, .org, .whateverisavailable.
Your preferred suffix of domain name may not be available. Also some domain suffixes have some legal requirements. Check up on those before you buy your chosen domain.
Keep your domain name registration up to date
Post finalizing the domain name, register it for a longer period of time to protect your online brand. Registration for a longer period would also help you save money. Also ensure that your web hosting company gives a reminder when it is time for renewing the name.
