Shopping, it's a lady's thing right? All things considered, not any longer. There are numerous online stores with an extensive variety of tech gadgets that can keep any man stuck to the screen for quite a long time. With such a massive potential consumer base, ecommerce websites are coming up with more and more novel ways of attracting and keeping their clients.
Just putting up all your goods online and a big “ BUY” button may not get you the sales you are looking for, because lets be real, even you may be skeptical of parting with your money on a website that looks as if it has been put together in a matter of minutes, in the backyard. Building trust and confidence in your user is the first step towards creating curiosity and then loyalty.
As obvious as it maybe that a well-designed and professionally built Ecommerce website is imperative in your quest towards building an online business, there are a few elements that improve its usability and help your customer navigate better
We discuss below some tried and tested ecommerce layouts and designs for your ecommerce website home page that could truly help your online business prosper. Note that these components are attractive, yet, not mandatory. For e.g.
Clear Logo: A reasonable and astounding logo is a business card for both start-up shops and branded stores. A clear unmistakable logo creates your brand image and creates trust for the organization or association.
Shopping cart, Login Box and Search Box: We are creatures of habit. And traditionally the shopping cart, the login button and the search box have been on the top right corner of an Ecommerce website. As trendy as your site maybe, would you rather your user spend more time shopping than figuring out where these buttons are? A search button helps the user get to what he wants, especially if your store has hundreds of products.
Sale deal, Freebies and free shipping components: It is most helpful to think from the user’s shoes. The first question you need to answer to your user is what’s in it for him or her. What are you offering to your user that he should stay with you? What are the added freebies? How is your offering better than your competitor? Avoid text overload, and glorifying your products, in effect avoid putting in jargon that is only met with a “So what?”. Putting up your latest discount offering bang in the front of your website is a good idea.
Preview of products: Your user wants to see the products immediately. He wants to see your range immediately. It is a good idea to put teasers of your products on the home page itself, with a clear call to action.
Prices of products: Depending on the kind of business model you have, it is highly recommended to put up the prices of your products up front, to avoid frustration and exasperation for your user. Your customer can then add to cart right from the home page itself.
Categorize: Research clearly shows us that more choices lessen the chance of making a decision and for you, decrease the sales in your kitty. Hence clearly categorizing your products helps the user navigate better and improves the chances of a sale.
Telephone numbers and online chat options: Be contactable. Buyers can easily resolve their query via chat, and telephone numbers of the online store. And have an FAQ section.
Trustmark’s: Trustmark’s are small pictures or logos that demonstrate a security ensure by an external 3rd party indicating that it is sheltered to shop on the site. Obtain these certificates and show them off.
Take a look at our portfolio for Ecommerce websites and more. Or you could read more about our Ecommerce Platform and Content Management System.
