Category : Digital Marketing

Small businesses are the key drivers of any economy as they account for majority of the business players. Despite their vast strength in terms of numbers, they often fail to match the power of giant corporate houses and lag behind in terms of their revenues and sales. In the domain of advertising too, small businesses are seen to be far less receptive and responsive to the rapidly changing features defining the ad world. Regardless of the increasing realization for need to adopt online advertising strategies in this digital age, most small businesses are taking fewer steps towards this direction. 

The......

Purchasing decisions, of a major percent of consumers today, are influenced by the Internet in some way or the other. The web medium has come to occupy a powerful role in shaping up the buyers and sellers mind. The search process for buying a product, comparison of products to matching their prices, features and benefits, gauging the reputation and trustworthiness of the existing online e-commerce businesses– everything is being done with the use of the Internet. Hence, it has become imperative for all kinds of businesses to design and manage an effective online marketing strategy that can deliver good returns......

Initiating a digital marketing campaign to popularize your website and web projects, without backing it up with a defined strategy is like launching a company without a business plan. You can get your marketing operations and promotional investments off the ground but it is highly unlikely that they would help you to realize optimum benefits without a clear strategy. An integrated digital marketing strategy would enable clients to achieve best results from their search marketing, email or other forms of social media marketing. Hence, it is imperative for an organization to launch their marketing campaigns powered by a strategic approach......