Tag : Digital Marketing

The trend of increasing ecommerce traffic through the use of the social networking sites have caught on big time. This trend is not only used by big players but also small companies. Although it’s not surprising that most companies are jumping on the social bandwagon, not many have been able to turn their social media campaigns into revenue churning vehicles. The difference between the successful and not-so-effective campaigns lies in a definite plan and its implementation mode. Some commit the mistake of using the social media campaigns without a plan. Here are some critical, meaningful and effective tips to help.....

Content is the most integral part and relevant aspect of a website. It conveys the digital body language of the brand and serves as an influential factor in helping customers to go for the company’s products and services. A good content always goes a long way to make your business look attractive through search and sharing. Enquiries received as a result of the content that someone has seen or read in your website works like an inbound marketing mechanism. The results invoked out of an effective content have far greater positive consequences and assures good returns on investment for your.....

Initiating a digital marketing campaign to popularize your website and web projects, without backing it up with a defined strategy is like launching a company without a business plan. You can get your marketing operations and promotional investments off the ground but it is highly unlikely that they would help you to realize optimum benefits without a clear strategy. An integrated digital marketing strategy would enable clients to achieve best results from their search marketing, email or other forms of social media marketing. Hence, it is imperative for an organization to launch their marketing campaigns powered by a strategic approach.....

Realizing the need for creating content for business website, many B2B firms are jumping onto the content marketing bandwagon. However, despite this, most are failing to drive their business growth and secure good investment returns on content developed on their website. The most basic mistake that such business website owners commit is that they do not follow an organized content strategy plan that is devised especially for their business needs. As a result, their content fails to attract viewers and a haphazard plan just won’t work to sustain the business website. A strong content framework is required to drive meaningful.....

Web development has become an integral part of running a business. It is not enough to have a business website. Now businesses need to have a website that is beautifully designed, powerfully developed and is informative and useful to the visitors. It should be one which visitors like spending time on and come back again and again. To achieve this, you must hire the services of a web application developer, because only a thoroughly professional developer can develop an equally professional website. Apart from this, there are many more intricacies involved in website development. Therefore, it is important.....

Gone are the days where only printing company brochures and minimal search marketing could help in drawing visitors to a website. Today, it takes out-of-the-box thinking and thorough research to create aesthetically designed websites to achieve top search engine rankings. A beautiful as well as easily navigable web design combined with smart online marketing techniques can guarantee enhanced visibility and greater traffic for a website, thereby paving the way for its continued success. It is imperative for any business to understand the significance of hiring a reputed and professional website development company who can implement impressive promotional campaigns as well.....