Tag : Online Marketing

The trend of increasing ecommerce traffic through the use of the social networking sites have caught on big time. This trend is not only used by big players but also small companies. Although it’s not surprising that most companies are jumping on the social bandwagon, not many have been able to turn their social media campaigns into revenue churning vehicles. The difference between the successful and not-so-effective campaigns lies in a definite plan and its implementation mode. Some commit the mistake of using the social media campaigns without a plan. Here are some critical, meaningful and effective tips to help.....

Small businesses are the key drivers of any economy as they account for majority of the business players. Despite their vast strength in terms of numbers, they often fail to match the power of giant corporate houses and lag behind in terms of their revenues and sales. In the domain of advertising too, small businesses are seen to be far less receptive and responsive to the rapidly changing features defining the ad world. Regardless of the increasing realization for need to adopt online advertising strategies in this digital age, most small businesses are taking fewer steps towards this direction. 

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Building a great looking and browser compatible ecommerce site is not enough but one needs to direct conscious efforts towards drawing in greater traffic for the site. One way of bringing in more web users to the ecommerce platform is to optimize the category pages for which relevant search terms are searched more by web users. A dynamic eCommerce search marketing campaign should necessarily entail optimizing the product pages as its key component in order to make the ecommerce businesses highly successful.  Product level optimizations can have greater impact on generating traffic and thereby bringing in higher revenues. 

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Purchasing decisions, of a major percent of consumers today, are influenced by the Internet in some way or the other. The web medium has come to occupy a powerful role in shaping up the buyers and sellers mind. The search process for buying a product, comparison of products to matching their prices, features and benefits, gauging the reputation and trustworthiness of the existing online e-commerce businesses– everything is being done with the use of the Internet. Hence, it has become imperative for all kinds of businesses to design and manage an effective online marketing strategy that can deliver good returns.....

Content is the most integral part and relevant aspect of a website. It conveys the digital body language of the brand and serves as an influential factor in helping customers to go for the company’s products and services. A good content always goes a long way to make your business look attractive through search and sharing. Enquiries received as a result of the content that someone has seen or read in your website works like an inbound marketing mechanism. The results invoked out of an effective content have far greater positive consequences and assures good returns on investment for your.....

Initiating a digital marketing campaign to popularize your website and web projects, without backing it up with a defined strategy is like launching a company without a business plan. You can get your marketing operations and promotional investments off the ground but it is highly unlikely that they would help you to realize optimum benefits without a clear strategy. An integrated digital marketing strategy would enable clients to achieve best results from their search marketing, email or other forms of social media marketing. Hence, it is imperative for an organization to launch their marketing campaigns powered by a strategic approach.....

Realizing the need for creating content for business website, many B2B firms are jumping onto the content marketing bandwagon. However, despite this, most are failing to drive their business growth and secure good investment returns on content developed on their website. The most basic mistake that such business website owners commit is that they do not follow an organized content strategy plan that is devised especially for their business needs. As a result, their content fails to attract viewers and a haphazard plan just won’t work to sustain the business website. A strong content framework is required to drive meaningful.....

In today’s digital era, social media has occupied an instrumental role in influencing the minds of the young as well as those involved in the business, technology and other critical decision-making authorities. Greater dependence on social media sites have prompted consulting firms as well as small and large businesses alike to divert more attention and spending towards designing social media marketing campaigns that can drive their business growth and increase their revenues.

Web developers too are realizing the imperativeness of coming up with the most innovative ideas targeted at helping their clients derive optimum advantages from social networks such as.....